What went well in terms of technical details and did you have any problems?
In terms of technical details, we had a couple of issues technically because it was done it quite a fast paste. The battery on the camera ran out which delayed us in time, this was a technical issue but, was easily solved as it wasn't much of a problem. The microphone was placed in awkward positions which made the volumes differ from time to time.
What went well creatively and did you have any problems?
Creatively, we were able to set the scene properly as the scenery went according to the plan we originally set out. However, the green screen was over lit which caused a problem whilst editing as it was harder to key out the green screen on the moving images. The presenter was wearing glasses and in this case the light was reflecting the green screen onto his glasses which clashed together when it came to the editing side of the project. The microphone was really far away from the presenter which made it harder for the audience to hear him clearly, the tables in the medium close up shot were not straight which made it look like the scenery wasn't thought of too deeply.
Did the group work well together. In what way?
The group worked well together considering what they had to use, other than the technical and creative issues everyone worked efficiently with no arguments which I actually found was great because it's always important to maintain a good relationship with your peers in order to produce good work and that's exactly what took place, remarkable behaviour. When everyone was given the task we all spoke together in and orderly form how we'd come about completing the task, we gave each other roles within the classes and we went forward. Whilst we were working, we managed to all do the work that we were assigned to which sped up the process of finishing the project and this is where group work becomes fun.
Were there any problems within group?
Within my group, I didn't discover any problems unless it was a misunderstanding or personal thoughts of one another. I don't usually take interest to group work but, I found that when everyone in your group is on the same mission as you and they want to proceed and succeed as much as you. You will find that it becomes less like work and more like fun.
Did you find the project useful to you. What did you learn?
I'm a big fan of the fact that we learn new things everyday and in this situation, I found not only that group work is amazing at times but that, i've learnt how to make better cuts during my editing and how to get better shots in specific scenes, I feel like my mind has opened up that little extra.
If you could do it again what would you change?
If I could do the task assigned again, I would be grateful because even since we complete it. I could fully say that i've learnt 101 things that I thought I wouldn't have learnt so quickly. If I could change a few things it would have to be the position of the microphone in order to gain better sound quality, I would also change my the angles in which we filmed the presenter and contestants in because it was too basic and looked like we underthought the shots. I'd like to change the presenter as they weren't able to give enough facial expressions to give the audience enough energy, which is quite a downfall but still minor. I would change the positioning of the tables so that, it looks more organised and the reason for this is that, the tables were quite crooked and this looks unprofessional.
How did the videos compare with the original criteria?
The comparison between the completed project and the criteria we originally followed was not at too much of a difference, and the reason that there was still a little difference was because at the ending of the project it happened to be that we all started to get tired so as a group we stopped following the task as much as when we began the task.
The game show i've chosen to research about is a show based in both the UK and US which has been trending for a good number of years. The show is called "Wheel of Fortune" and it is literally based on a wheel which spins and determines the questions that will be delivered to both opposing teams. It's a British television show created by Merv Griffin. Contestants compete to solve word puzzles to win cash and prizes like holidays and cars. In the graphic design terms of the game show, they have have very distinct colours which make the show so eye catching. What is important is how they have managed to balance out the site so that the colours are equal around the whole website and not just a whole bunch of colours on one corner of the page and dull on the other parts, this also boils down to the composition of the website which they were also unique with. They've symbolised the logo with a colour wheel then made it more stunning and modernised, they also made great use of typography. Typography is literally the style and appearance of text whether it's a still image or moving, in this case it appears that they have formed the text "Wheel Of Fortune" into a circle as it emphasises the fact that it's a wheel. Moving on to the interactive design and how it's structured on the website, i'd say that the game is aimed at adults specifically from about ages of 20-60. The reason I state this is because the questions that are asked during the game shows are questions that are not really aimed or expected for people under the age for 20 to answer. The content that appears in Wheel of Fortune is unique as well as the semiotics, the reasons for this is that they needed to come up with a complete new way of expressing themselves uniquely in comparison to other game shows such as; Deal Or No Deal, CountDown, Who Wants To Be A Millionaire and many more. Next, i'd like to speak about the navigational design of the Wheel Of Fortune website. This is a very special design because they've been very interactive with it by adding bright colours which are quite impressive to the human mind. There are a number of drop down menus which make it much easier to navigate through without out any problems. The website gives you the ability to download wallpapers which are based on the Wheel Of Fortune, which is for people who have a passion for the game show itself. On the website, there is plenty of information about them and how they've progressed throughout the years... You are now able to download applications on all of your latest technology such as Apple iPhone, Apple iPad and computers. This makes it easier to play the game whilst you're out and about, you don't have to be physically attached to a computer anymore. The Wheel Of Fortune US version ranks as the longest-running syndicated game show in the States, with over 6,000 episodes aired.
How have you promoted each app? was it successful?
I managed to promote each social media application by creating a website based on social media promotion then creating a page for every application which is popular in this moment of time. I also showed media including videos and images which includes me in action of using each application and how you can use them to the best of their ability. I think it was a successful task all together and it went smoothly. I've created a purpose page which explains the main reason the website was made for promoting social media which is based on music videos and short films.
How effective is your content?
In my point of view, I think that I was able to cover each social media application with good explanation on the basis of how to use them and how to get the best out of them and most importantly what good they bring to you. I didn't really want to make it based on text, so I made a few galleries in order for my audience to see how everything's done, that way i'm able to be more interactive with my audience, this is very important because people get bored easily if they feel as if they're not able to relate or understand the purpose quick enough. I think this is how i've been effective and different because i've been able to grab the attention of my viewers without having to overdo myself.
Who is your target audience? Have you targeted a specific audience with each app?
My target audience for this specific project is based on ages 14-26. However, all ages use social media applications that's why I can't totally specify it to limited ages. There are grandparents and in general elderly people that still engage in social media, as a matter of fact they probably use it more than they used to. Skype is a free calling application which is applicable to all ages once you are familiar with the operations and know how to use it, Facebook is exactly the same. With other applications such as, Twitter and Instagram, They are more for teenagers and adults which I would say are based from ages 15-30. Other applications like YouTube and Snapchat are slightly different and the reasons for this is that for example with YouTube, you are able to view anything that's viral as well as things that didn't go viral, you can listen to your favourite music and that includes the music video along with it, it's entirely free and that means no hidden costs. Therefore, Youtube is one of the most used social media applications ever because even children can use it to play their most favourite music as many times as they like without any question. Overall i'd say that my target audience is aimed at 14-26.
How easy and effective is your website to navigate?
This was one of my major tasks to complete and that was to make sure that my website is easily accessible, the main reason for this was simply because in the past I made sites that were hard to navigate and I was told several times about this, ever since then i've found navigation much more important. My audience will need to be able to interact with my website with ease and without having to put much thought into it. Therefore, i've made a drop down menu under 'Social Media', that way once you hover the pointing cursor over the term social media you'll be able to see all the applications that you can gain understanding on. I put the titles to each page at the top where it's clear to see so that when people land on the page it's the first thing they see.
What did not go well?
I found that during the course of creating my website and adding the different features that it wouldn't let me save my work at times which set me back greatly. Whilst I was doing my Snapchat page I had videos that I saved from my account however, they wouldn't let me send them through my email. Therefore, I had to use the snapchat videos that I had already sent to my email in the past in order to display Snapchat information and how I used it to advertise and promote my topic. I'm still grateful for being able to overcome that barricade because there were times where I was thinking if i'll be able to choose Snapchat as one of the applications to appear on my website, i'm happy it ended up going smoothly. Other than the videos not saving, I had some major faults during creating a mood-board because I originally wanted to do a page for each application but, I ended up doing it all one page. It's in less detail but, it's much easier to understand my point.
What could you improve?
If I had a chance to change anything, it would be the amount of detail that I put into the applications. However, I think the detail I put in is pleasant enough because it's not too much neither is it too less. I take criticism as a compliment, so i'd love to hear what people saw and think of my project that way I can improve my work in order to get the best out of my work.
1.a) Research the following: What are they? How do they work? Refer to examples and explain the benefits. Communication protocols: worldwide web consortium (W3C); wireless access protocol (WAP); global system for mobile (GSM); 3rd generation protocols (3G); multimedia message service (MMS); general packet radio service (GPRS); Bluetooth; broadband (ADSL (Asymmetric Digital Subscriber Line), cable); voiceover internet protocol (VoIP) 1.a) Communication Protocols i) Worldwide Web Consortium - This is a term which is also known as (W3C), it is the main standards body for the World wide web which is more commonly accepted as 'WWW.' W3C work with the global community with aims of establishing international standards for server protocols as well as clients which then enable communications to take place on the internet. Basic examples are; Google, Yahoo, Facebook, etc.
ii) Wireless Access Protocol - This is an industry specification that allows messaging and information services to be sent and delivered to wireless devices independent of which wireless technology they use. There are many devices that use WAP and these are; Blackberry Smart Phones, Apple iPhones, etc.
iii) Global System for Mobiles - This is a digital mobile telephony system that is widely used within European countries and other parts of the world. Another term for it is GSM, it uses a variation of time division multiple accesss which is known as TDMA and is most widely used of the three digital wireless telephony technologies.
iv) 3rd Generation Protocols - This is most commonly known as 3G, it is based on a set of standards used for mobile devices and mobile telecoms use services and networks that comply with the International Mobile Telecommunications-2000 specifications.
v) Multimedia Messaging Service - This is well known as MMS, it's a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability that allowed exchange of text messages only up to 150 characters.
vi) General Packet Radio Service - This service is commonly known as GPRS which is easily explained as packet oriented mobile data service on the 2G and 3G cellular communication system's global system for mobile communications. It is also another way of sharing information, you are able to use GPRS without having WI-FI activated.
vii) Bluetooth - This is a wireless technology standard for exchanging data over short distances mainly used between personal devices. Bluetooth is mainly useful for headphones, it also for linking your devices to cars. There are loads of bluetooth devices that are used around the world even cars, headphones, microphones, etc.
viii) Asymmetric Digital Subscriber Line - This is a type of DSL broadband communications technology used as a router, which is more advanced as you are able to use the internet and the telephone at once.
ix) Voice Over IP - This is a way of communicating from device to device by sending data in form of sound through input devices (Microphone). VOIP is used in loads of ways across multimedia and voice commmunications. With an app called WhatsApp you are able to send voicenotes/recordings to contacts.
1. b) Research/Case Study
Choose one social media app –
Who invented it? When was it created? For what purpose? How does it
work? Include examples of adverts promoting the app. What are the advantages
and disadvantages of the app – refer to at least two examples, one positive and
one negative. What are the legal and ethical considerations of this app?
Brief Introduction
The social media application that I have chosen for this case study and research is the billion dollar company which goes by the name of Twitter. This is a application which has aims of keeping the world in contact, bloggers find Twitter easy to work with as they are able to tweet (share) what's on their mind to the rest of the world with a simple click.
Twitter Twitterwas established in March 2006, however wasn't actually published/launched till July 2006. The creators were Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. The service gained worldwide popularity, with more than 70 million users in 2012 which posted around 300 million tweets each day. You are able to access twitter via website interface, SMS (Short Message Service), or mobile device application. The incorporation itself is based in San Francisco and has more than 25 offices around the globe. Twitter works by users sending and reading short messages which go by the name of "tweets" and they are at a maximum of 140-characters long.
This advertisement which was found on YouTube, was used to explain how fast Twitter spreads information from user to user. The Application itself has many advantages and disadvantages that come with it, one of the main advantages are that you are able to access and keep up-to-date with what is going on in todays generation with ease, for this specific reason Twitter has a large popularity, business owners want their company to be more open and exposed to the world so they use their Twitter accounts in order to make this possible by promoting their services and products. This is a common way most business' use in order to share their company to other Twitter users in the world. On the other hand, Twitter also has its disadvantages as everything in life has an advantage and disadvantage. On Twitter, the wrong things can spread across the internet both explicit posts and violation posts, people who use Twitter can find these posts upsetting as they could be racist, sexist or ageist. However, Twitter aim to remove as much posts that users may find offensive as possible in order, to reduce and keep the amount of complaints as low as possible. Lastly, i'd like to speak about the legal and ethical considerations of the application "Twitter". Twitter has several numbers of rules and regulations which you must abide by in order to use Twitter with peace and no penalties, the fact that they have done this makes them a better company because it reduces the amount of offensive posts that can be tweeted.
I personally think that my official banner was able to reach good standards and for that specific reason I think it was also fit for purpose, not only did I aim at promoting the business 'Beats by dre.'
But, I was able to create a simple advertisement which put the major point across with ease.
What are its technical qualities?
The technical qualities within the short advertisement that I created for beats are that it was able to put the point across by the simple catch phrase "Make your music fit your lifestyle". This is very enticing and it makes you feel as if these are headphones you should own, depending on your lifestyle and especially depending whether you are a fan of music or not.
What are its aesthetic qualities?
The aesthetic qualities that can found in the advertisement are the smooth and unexpected transitions that were created in order to raise awareness to the audience, and the crowd in which the ad is aimed at which could be at any ages as music has no age limit or requirement.
How were your production skills (ideas generation, game design documentation, workflow and time management, technical competence, teamwork)?
In the specific case, of production skills, the advertisement was created by myself and when I start a project depending on the size of the project whether it is large or small. I create a mindset where I'm able to know if it will be finished that day or stretched across a period of time. I kept working on it constantly for 2 hours straight, literally selecting different individual ideas which were coming to my head at that moment in time.
This is a programming language which is most commonly read by computer
systems, they are designed specifically web site animations.
ActionScript is used in developing sites as well as software targeting
the Adobe Flash Player program, which is needed in order to be able to
play the script itself.
JavaScript
This is a programming language of the web. It is most commonly used as part of Web browsers, whose applications allow client side scripts to interact with the users.
There are several types of different forms of research that people use in order to gather all different types of information. The different ways they use to find out information is the research. The main types are:
Qualitative Research:
This is designed to reveal a target audience's range of behavior as well as the conceptions that drive it with reference to specific topics or issues. An easy explanation for qualitative research involves the research on events which have great difficulty in quantifying, mathematically. For example, meanings, attributes, beliefs and many more. When you think of the term 'Qualitative Research' think along the lines of the word 'quality', it's more in depth as you take your time in asking people questions more directly than by using a survey to find out information. The main strategies of Qualitative Research are: Observations, Artifacts, Interviewing and Focus groups.
Quantitative Research:
This is any data that is in numerical (number) form such as statistics, percentages, etc. It's mainly about socializing with people by asking them questions in return of opinions they have to be structured so that you can produce difficult facts and statistics to guide you. It's very important that if you're surveying people in a large amount that they are clearly a representative sample of your target market, this is the people you were originally going to target.
Advertising Campaign:
This campaign is simply being advertisded by using a crashed car, with the broken pieces on the ground. However, the car also represents the action of a cigarette being ashed onto the floor. In terms of colour the picture has been created to represent the same colours or near enough to the same as a cigarette. The font used in this campaign wasn't made to stand out it's quite small but bold.
Target Audience :
The target audience of this specific product varies, and the reason for this can simply be explained. The products that this company produce are nicotine patches, anti-smoking cigarettes and many more anti-smoking products. Demographics and Psychographics are two terms which are used to bring out further detail in target audiences, demographics are used to classify an audience into age, gender, race and other categories. On the other hand, psychographics are used to classify an audience into their personalities, lifestyles, interest and opinions etc.
My Product
The product i've used to research on is a watch however, these watches aren't just simple watches. Rolex is the largest single luxury watch brand, which is able to produce approximately 2,000 watches per day, they also had an estimated revenue of $7.4 billion in 2012. Rolex watches have become the standard in luxury watchmaking since the company itself was founded by Hans Wilsdorf in 1905. It's the most copied watch, with tens of thousands of counterfeits flooding the market anually. Rolex have many secret codes which differs them from any other watchmaking company. One of them is the Rolex coronet logo which is micro-etched into the watch below the 6 o'clock mark which can only be viewed clearly with a jeweler's loupe.
For this specific animation, i used a fps (which is the short abbreiviation of frames per second)/ frame rate of 16. During the structuring of this animation, the features were all designed through Adobe Flash, including the background (Sun, sky, road and stop signs). After locking the background i then managed to create the cars that are driving by, by using smooth transitions. After making sure that each and every frame was intact, I then exported the animation into a GIF file which is based on a lossless image file format which manages to support both animated and static images. The main reason why i exported this animation file under a GIF is because it is the easiest way to loop an animation on Blogger, and looping in this case will be the most effective.
Persistence Of Vision
This is a well known theory in which case an afterimage is thought to persist for almost one sixteenth of a second on the retina of the eye, and thought to be the explanation for motion perception. Persistence of vision is commonly accepted through a sort of controversial theory which simply states that the eye of a human being retains images for a small fraction which was precisely explained as one sixteenth of a second. In film and video, this phenomena is often claimed to account for our ability to perceive a sequence of frames as a continuous moving picture.
Location report / risk
assessment/ shooting schedule for your promotional video.
- For my promotional video i have a few
main locations i'd like my video to be filmed in and these locations are
the school smoking area where i'll be able to hold interviews
peacefully with no disturbances whatsoever. However, throughout the
duration of my promotional video a large percentage of time will go
towards a first person point of view shot which will take place around
12:30PM Mid-day. Which will start outside the college with the aims of
showing the audience which in this case are students who may want to be
admitted to this college a "day in the life" of how college days are at
South Thames Wandsworth. My risk assessments during my videoshoot will
be no running with camera aparatus in my hands, in order to prevent
accidents from taking place.
First draft of audio intro must be complete and uploaded onto the blog.
- My first draft to my audio intro can be found on the left of this blog.
Pitch/ Present video idea to the class - Include plan - sound bites, images and interviews.
Flash - With Flash Professional, the multi
media authoring program used to create content for the Adobe Engagement Platform, such as web applications, games and movies, and content for mobile phones and other embedded devices. You are able to publish a number of animations to multiple platforms which include HTML5, WebGL as well as custom platforms. A major advantage is that you are able to reach viewers on desktop computers along with mobile users. Flash have started to expand their WebGL support by publishing fully interactive animations with scripting and audio, you can now also create your own custom brushes to get the best shape which is ideal for you, there are animation guides along with custom platform support. Adobe Flash has a number of distinct features which makes it different to other well-known authoring programs that are used presently and these are, effecient work flows, content scaling when resizing, enhanced layer controls and many more.
Adobe Edge Animate - This is another popular/well-known multimedia authoring program which is often used on computers. It is also formerly known as simply Adobe Edge, and this program is specifically a development tool which is made by Adobe Systems which uses HTML5 and Javascript. The first application in the suite was released in August 2011 which was designed to succeed the Flash platform. In September 2012, Adobe renamed the application Edge Animate.
Amara - easy-to-use flash software saves your creations in the popular SWF file
format, which can be used in any website, no special HTML knowledge is
needed to create animations Adobe Director - This is another multimedia authoring tool developed by Adobe.
Flash Player - This is a freeware (Software with no shown/hidden costs), which is used for viewing multimedia which could be animations made by authoring tools. It can also play a huge part in streaming video and audio content created on the Adobe Flash platform. Flash Player has a wide user base and is a common format for games, animations and GUI (Graphical User Interface) embedded into web pages.
Quicktime - This is another freeware which is free to install online including the plug-ins.
In my promotional video i used fast/quick cuts in order to keep in contact with the fast upbeat instrumental, this keeps the audience engaged with the video itself. The reasons for this and the smooth fade ins and outs is so that it keeps everything in place without and jumpy transitions. I also blended in the interview question/answers smoothly into the instrumental so it sounds original by adding sound effects to manipulate the sounds.
Framing/ shots/ quality of images
Framing, shots and quality of images were good, and they were well positioned and the reasons of this is so that it keeps the audience interested, the reason i say this is because when you are watching a video and you see bad quality shots and framing it gives you bad first impressions on what they're promoting.
Was it what you proposed to do?
What is seen in the promotional video was all directed by myself, we spoke about using point of view shots of a student walking through the college on a normal day with the aims of showing the audience how easy it is to navigate through the college whether you are using the stairs or any of the lifts which are present in the building. The reason for this is to open up the students mind so that even before they start to think about enrollment that they have already built up a relationship with the college and this is a good target to hit because everyone prefers being comfortable than being in a strange position.
Were your findings accurate?
My findings were close to accurate, i found everything i explained
Was it fit for purpose?
I personally think it was fit for purpose because we were able to interact enough with the audience without having to show them everything single good thing that we do in the college and the reason for this is that when they eventually do enroll, they still have some good surprises, which will keep them motivated to do good in the long term academic session.
What did you target audience think?
How does it appeal to your target audience?
It appeals to my target audience by being able to engage/involve them into the college, without them having to physically sit in a lesson or walk around the whole building and this is appealing because most people would rather sit down and be told what the college is all about with great insights because it is more interactive than walking to each classroom to try and feel how it would be for their education.
In this unit we will be creating a
promotional video in order to reach other children, with aims of advertising
the colleges capabilities to attract parents and students. To reach the client
needs we’ll need to create several ideas and put them together to come up with
something unique. However, we need to research about what the school does, for
example; sport activities, excursion programs, etc. This will draw in the attention
of students, as we all know that “all work and no play will make Jack a dull
boy”. We will need to explain everything that the college does, and most
importantly displaying feedback from the students and possibly even teachers
that work at South Thames. As I group I want to make our promotional video as
inspiring and exciting as possible that way we will be able to gain the
attention of new students and more importantly show how unique we are as a
college.
With the filming aspect of this promotional
video project, I had plans of filming interviews with powerful and short
questions which require one word answers and the reason for this is simply that
when we gather up several interviews and have some of the students first
reactions and answers to the questions it will bring out the liveliness of the
college. I also aim to set up a small act of about 60 seconds if not less, of a
student coming on his first day and how welcome the school make him feel, which
eventually eases his anxiousness. My reasons for this is for teenagers to feel
themselves, feel important and feel free as well as secure. I will start from
the student leaving his home on his/her first day in college and it will
contain mostly slow motion effects and a fast heartbeat sound and the reason
for this is to go down to the students level and let them know that we
understand, then they get to the college and people are welcoming them every
moment in time, to make the student feel as if this is their second home.
My target audience is the students who have
finished secondary school and are now moving onto college because we need to
create a video where they are inspired and most importantly they like what they
see, because nowadays visuals are just as important if not more than what they hear.
Although, Sound is
a vibration in an elastic medium such as air, water, building materials and
earth it’s also a waveform. Sound is also vibrated bodies in the form of waves
of compression and rarefactions in the air. The next in line alongside sound is
wavelength, which is simply defined as the distance of a sound wave traveling
during one cycle of vibration. The speed of sound is around 767 miles per hour,
which is fast however; it’s not as fast as the speed of light. Although, music
can be hard to define at times it is best said as the arrangement of sounds
(compilation). Sound is commonly measured in pressure levels or DB (Decibel). On
the other hand, there are several types of sound formats from WAV, AIFF, MP3,
etc. Some sound formats are larger in byte size than others. However, WAV music
files are compatible with Final Cut Pro, other formats like MP3’s aren’t
familiar with the editing programs.
Wavelength – Wavelength with reference to sound is the distance
between corresponding points of two waves that are consecutive. In other words,
wavelength is measured from crest to crest or from trough to trough.
Amplitude – with relevance to sound amplitude is the extent to which air
particles are displaced and that’s amplitude of sound. It’s easily defined as
the loudness of the sound.
Frequency – in sound, frequency is the measurement of the number of times that a
repeated event occurs per unit of time, in this occasion it’s the amount of
cycles of repetitive waveform per second.
Basics of Sound
Recording
In order to start
sound recording/audio recording you’ll need a microphone, speaker and the
recording device. A microphone is an input device which sends data to the
device (computer) which in this case will be the sound spoken into the recording
program (software). There are two types of microphones and these are:
Transducer and Sensor. Musical artists commonly use microphones in the
production of making songs. However, microphones also known as mikes are used
in television, radio, telephones, hearing aids, etc. Audio channels are also
important when it comes to sound recording, as there are two sound systems,
which are Mono (phonic) and Stereo (phonic), the difference between the two is
that monophonic relates to the reproduction of sound with a single channel. On
the other hand, stereophonic relates to reproduction of sound using two audio
channels.
Analogue/Digital
Sound
Analogue: This refers to recording audio in a format of
continues vibrations that are analogous in other words comparable to the
original sound waves. Before audio recording became digitally advanced, sounds
were created into vinyl records or written to tape.
Digital: This refers to the reproduction and transmission of
sound stored in digital format. This may include CDs as well as all other sound
files, which may be stored on a PC. Common formats are music
Comparison between Analogue & Digital
Analogue and
Digital sound have loads of qualities that make it an advantage or
disadvantage, once analogue sound is recorded the audio is stored, it also
gives a natural sound, it can also be edited with simple slices on the other
hand, there are disadvantages like expensiveness, difficulty to synchronize,
software compatibility problems, etc. Digital sound has better sound for cheaper
equipment, along with potential for very low distortion. However, there are
also disadvantages such as; computers crashing, latency, software compatibility
problems, etc.
Unit 63 Task 2 1a)
South Thames Promotional Video
In this unit we will be creating a
promotional video in order to reach other children, with aims of advertising
the colleges capabilities to attract parents and students. To reach the client
needs we’ll need to create several ideas and put them together to come up with
something unique. However, we need to research about what the school does, for
example; sport activities, excursion programs, etc. This will draw in the
attention of students, as we all know that “all work and no play will make Jack
a dull boy”. We will need to explain everything that the college does, and most
importantly displaying feedback from the students and possibly even teachers
that work at South Thames. As I group I want to make our promotional video as
inspiring and exciting as possible that way we will be able to gain the
attention of new students and more importantly show how unique we are as a
college.
With the filming aspect of this promotional
video project, I had plans of filming interviews with powerful and short
questions which require one word answers and the reason for this is simply that
when we gather up several interviews and have some of the students first
reactions and answers to the questions it will bring out the liveliness of the
college. I also aim to set up a small act of about 60 seconds if not less, of a
student coming on his first day and how welcome the school make him feel, which
eventually eases his anxiousness. My reasons for this is for teenagers to feel
themselves, feel important and feel free as well as secure. I will start from
the student leaving his home on his/her first day in college and it will
contain mostly slow motion effects and a fast heartbeat sound and the reason
for this is to go down to the students level and let them know that we
understand, then they get to the college and people are welcoming them every
moment in time, to make the student feel as if this is their second home.
My target audience is the students who have
finished secondary school and are now moving onto college because we need to
create a video where they are inspired and most importantly they like what they
see, because nowadays visuals are just as important if not more than the what
they hear.
1b) Planning a promotional video for South Thames I have been able to produce interview questions for the promotional video we're making, these are:
If you had one word to explain this college, what would it be?
What do you think makes this college unique?
What are your views on the activities of the college?
What made you chose this college?
What do you think of the teaching here at South Thames College?
What would you make you consider recommending this college to others?
Copyright Issues Copyright is a type of legal protection which is put on to several kinds of works created by man, such as songs, lyrics, computer software, books, films, TV shows and many more. In order for specific work to be protected by copyright it has to be: Original in other terms not copied, it must have a minimum height of creativity, and there are a few others. If people use copyrighted work without any consent they could face different kinds of consequences however, the main ones are: loss of freedom, loss of property as well as fines and many more.
