Individual Evaluation

Evaluation

• Technical aspects of your promo video

  In my promotional video i used fast/quick cuts in order to keep in contact with the fast upbeat instrumental, this keeps the audience engaged with the video itself. The reasons for this and the smooth fade ins and outs is so that it keeps everything in place without and jumpy transitions. I also blended in the interview question/answers smoothly into the instrumental so it sounds original by adding sound effects to manipulate the sounds.

• Framing/ shots/ quality of images

 Framing, shots and quality of images were good, and they were well positioned and the reasons of this is so that it keeps the audience interested, the reason i say this is because when you are watching a video and you see bad quality shots and framing it gives you bad first impressions on what they're promoting.

• Was it what you proposed to do? 

What is seen in the promotional video was all directed by myself, we spoke about using point of view shots of a student walking through the college on a normal day with the aims of showing the audience how easy it is to navigate through the college whether you are using the stairs or any of the lifts which are present in the building. The reason for this is to open up the students mind so that even before they start to think about enrollment that they have already built up a relationship with the college and this is a good target to hit because everyone prefers being comfortable than being in a strange position.

• Were your findings accurate? 

 My findings were close to accurate, i found everything i explained

• Was it fit for purpose?

I personally think it was fit for purpose because we were able to interact enough with the audience without having to show them everything single good thing that we do in the college and the reason for this is that when they eventually do enroll, they still have some good surprises, which will keep them motivated to do good in the long term academic session.

• What did you target audience think? 

• How does it appeal to your target audience? 

It appeals to my target audience by being able to engage/involve them into the college, without them having to physically sit in a lesson or walk around the whole building and this is appealing because most people would rather sit down and be told what the college is all about with great insights because it is more interactive than walking to each classroom to try and feel how it would be for their education.