Unit 56 - Social Media

1.a) Research the following: What are they? How do they work? Refer to examples and explain the benefits.

Communication protocols: worldwide web consortium (W3C); wireless access protocol (WAP); global system for mobile (GSM); 3rd generation protocols (3G); multimedia message service (MMS); general packet radio service (GPRS); Bluetooth; broadband (ADSL (Asymmetric Digital Subscriber Line), cable); voiceover internet protocol (VoIP)

1.a) Communication Protocols

i) Worldwide Web Consortium -
This is a term which is also known as (W3C), it is the main standards body for the World wide web which is more commonly accepted as 'WWW.' W3C work with the global community with aims of establishing international standards for server protocols as well as clients which then enable communications to take place on the internet. Basic examples are; Google, Yahoo, Facebook, etc.

ii) Wireless Access Protocol -
This is an industry specification that allows messaging and information services to be sent and delivered to wireless devices independent of which wireless technology they use. There are many devices that use WAP and these are; Blackberry Smart Phones, Apple iPhones, etc.

iii) Global System for Mobiles - 
This is a digital mobile telephony system that is widely used within European countries and other parts of the world. Another term for it is GSM, it uses a variation of time division multiple accesss which is known as TDMA and is most widely used of the three digital wireless telephony technologies.

iv) 3rd Generation Protocols - 
This is most commonly known as 3G, it is based on a set of standards used for mobile devices and mobile telecoms use services and networks that comply with the International Mobile Telecommunications-2000 specifications.

v) Multimedia Messaging Service -
This is well known as MMS, it's a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability that allowed exchange of text messages only up to 150 characters.

vi) General Packet Radio Service -
This service is commonly known as GPRS which is easily explained as packet oriented mobile data service on the 2G and 3G cellular communication system's global system for mobile communications. It is also another way of sharing information, you are able to use GPRS without having WI-FI activated.

vii) Bluetooth -
 This is a wireless technology standard for exchanging data over short distances mainly used between personal devices. Bluetooth is mainly useful for headphones, it also for linking your devices to cars. There are loads of bluetooth devices that are used around the world even cars, headphones, microphones, etc.

viii) Asymmetric Digital Subscriber Line -
This is a type of DSL broadband communications technology used as a router, which is more advanced as you are able to use the internet and the telephone at once.

ix) Voice Over IP -
This is a way of communicating from device to device by sending data in form of sound through input devices (Microphone). VOIP is used in loads of ways across multimedia and voice commmunications. With an app called WhatsApp you are able to send voicenotes/recordings to contacts.

 1. b) Research/Case Study

Choose one social media app –

Who invented it? When was it created? For what purpose? How does it work? Include examples of adverts promoting the app. What are the advantages and disadvantages of the app – refer to at least two examples, one positive and one negative. What are the legal and ethical considerations of this app?

Brief Introduction

The social media application that I have chosen for this case study and research is the billion dollar company which goes by the name of Twitter. This is a application which has aims of keeping the world in contact, bloggers find Twitter easy to work with as they are able to tweet (share) what's on their mind to the rest of the world with a simple click. 

Twitter
Twitter was established in March 2006, however wasn't actually published/launched till July 2006. The creators were Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. The service gained worldwide popularity, with more than 70 million users in 2012 which posted around 300 million tweets each day. You are able to access twitter via website interface, SMS (Short Message Service), or mobile device application. The incorporation itself is based in San Francisco and has more than 25 offices around the globe. Twitter works by users sending and reading short messages which go by the name of "tweets" and they are at a maximum of 140-characters long.
 

This advertisement which was found on YouTube, was used to explain how fast Twitter spreads information from user to user. The Application itself has many advantages and disadvantages that come with it, one of the main advantages are that you are able to access and keep up-to-date with what is going on in todays generation with ease, for this specific reason Twitter has a large popularity, business owners want their company to be more open and exposed to the world so they use their Twitter accounts in order to make this possible by promoting their services and products. This is a common way most business' use in order to share their company to other Twitter users in the world. On the other hand, Twitter also has its disadvantages as everything in life has an advantage and disadvantage. On Twitter, the wrong things can spread across the internet both explicit posts and violation posts, people who use Twitter can find these posts upsetting as they could be racist, sexist or ageist. However, Twitter aim to remove as much posts that users may find offensive as possible in order, to reduce and keep the amount of complaints as low as possible. Lastly, i'd like to speak about the legal and ethical considerations of the application "Twitter". Twitter has several numbers of rules and regulations which you must abide by in order to use Twitter with peace and no penalties, the fact that they have done this makes them a better company because it reduces the amount of offensive posts that can be tweeted.

Evaluation:

• Fit for purpose?

 I personally think that my official banner was able to reach good standards and for that specific reason I think it was also fit for purpose, not only did I aim at promoting the business 'Beats by dre.'
But, I was able to create a simple advertisement which put the major point across with ease.

• What are its technical qualities?

The technical qualities within the short advertisement that I created for beats are that it was able to put the point across by the simple catch phrase "Make your music fit your lifestyle". This is very enticing and it makes you feel as if these are headphones you should own, depending on your lifestyle and especially depending whether you are a fan of music or not.

• What are its aesthetic qualities?

The aesthetic qualities that can found in the advertisement are the smooth and unexpected transitions that were created in order to raise awareness to the audience, and the crowd in which the ad is aimed at which could be at any ages as music has no age limit or requirement.

• How were your production skills (ideas generation, game design documentation, workflow and time management, technical competence, teamwork)?

In the specific case, of production skills, the advertisement was created by myself and when I start a project depending on the size of the project whether it is large or small. I create a mindset where I'm able to know if it will be finished that day or stretched across a period of time. I kept working on it constantly for 2 hours straight, literally selecting different individual ideas which were coming to my head at that moment in time.

Home Learning - Making animation interactive

ActionScript

This is a programming language which is most commonly read by computer systems, they are designed specifically web site animations. ActionScript is used in developing sites as well as software targeting the Adobe Flash Player program, which is needed in order to be able to play the script itself.

JavaScript
This is a programming language of the web. It is most commonly used as part of Web browsers, whose applications allow client side scripts to interact with the users.

Research:

What Are The Different Forms Of Research:

There are several types of different forms of research that people use in order to gather all different types of information. The different ways they use to find out information is the research. The main types are:

Qualitative Research: 

This is designed to reveal a target audience's range of behavior as well as the conceptions that drive it with reference to specific topics or issues. An easy explanation for qualitative research involves the research on events which have great difficulty in quantifying, mathematically. For example, meanings, attributes, beliefs and many more. When you think of the term 'Qualitative Research' think along the lines of the word 'quality', it's more in depth as you take your time in asking people questions more directly than by using a survey to find out information. The main strategies of Qualitative Research are: Observations, Artifacts, Interviewing and Focus groups.

Quantitative Research:

This is any data that is in numerical (number) form such as statistics, percentages, etc. It's mainly about socializing with people by asking them questions in return of opinions they have to be structured so that you can produce difficult facts and statistics to guide you. It's very important that if you're surveying people in a large amount that they are clearly a representative sample of your target market, this is the people you were originally going to target.

Advertising Campaign :

This campaign is simply being advertisded by using a crashed car, with the broken pieces on the ground. However, the car also represents the action of a cigarette being ashed onto the floor. In terms of colour the picture has been created to represent the same colours or near enough to the same as a cigarette. The font used in this campaign wasn't made to stand out it's quite small but bold.

Target Audience :

The target audience of this specific product varies, and the reason for this can simply be explained. The products that this company produce are nicotine patches, anti-smoking cigarettes and many more anti-smoking products. Demographics and Psychographics are two terms which are used to bring out further detail in target audiences, demographics are used to classify an audience into age, gender, race and other categories. On the other hand, psychographics are used to classify an audience into their personalities, lifestyles, interest and opinions etc.

My Product

The product i've used to research on is a watch however, these watches aren't just simple watches. Rolex is the largest single luxury watch brand, which is able to produce approximately 2,000 watches per day, they also had an estimated revenue of $7.4 billion in 2012. Rolex watches have become the standard in luxury watchmaking since the company itself was founded by Hans Wilsdorf in 1905. It's the most copied watch, with tens of thousands of counterfeits flooding the market anually. Rolex have many secret codes which differs them from any other watchmaking company. One of them is the Rolex coronet logo which is micro-etched into the watch below the 6 o'clock mark which can only be viewed clearly with a jeweler's loupe.

Task 2.1 Animation - Banner

Beats

file:///Volumes/DATA/Users/1357941/Deskto

p/Sample3.swf