Individual Evaluation

Evaluation

• Technical aspects of your promo video

  In my promotional video i used fast/quick cuts in order to keep in contact with the fast upbeat instrumental, this keeps the audience engaged with the video itself. The reasons for this and the smooth fade ins and outs is so that it keeps everything in place without and jumpy transitions. I also blended in the interview question/answers smoothly into the instrumental so it sounds original by adding sound effects to manipulate the sounds.

• Framing/ shots/ quality of images

 Framing, shots and quality of images were good, and they were well positioned and the reasons of this is so that it keeps the audience interested, the reason i say this is because when you are watching a video and you see bad quality shots and framing it gives you bad first impressions on what they're promoting.

• Was it what you proposed to do? 

What is seen in the promotional video was all directed by myself, we spoke about using point of view shots of a student walking through the college on a normal day with the aims of showing the audience how easy it is to navigate through the college whether you are using the stairs or any of the lifts which are present in the building. The reason for this is to open up the students mind so that even before they start to think about enrollment that they have already built up a relationship with the college and this is a good target to hit because everyone prefers being comfortable than being in a strange position.

• Were your findings accurate? 

 My findings were close to accurate, i found everything i explained

• Was it fit for purpose?

I personally think it was fit for purpose because we were able to interact enough with the audience without having to show them everything single good thing that we do in the college and the reason for this is that when they eventually do enroll, they still have some good surprises, which will keep them motivated to do good in the long term academic session.

• What did you target audience think? 

• How does it appeal to your target audience? 

It appeals to my target audience by being able to engage/involve them into the college, without them having to physically sit in a lesson or walk around the whole building and this is appealing because most people would rather sit down and be told what the college is all about with great insights because it is more interactive than walking to each classroom to try and feel how it would be for their education.

Promotional Video

South Thames Promotional Video

In this unit we will be creating a promotional video in order to reach other children, with aims of advertising the colleges capabilities to attract parents and students. To reach the client needs we’ll need to create several ideas and put them together to come up with something unique. However, we need to research about what the school does, for example; sport activities, excursion programs, etc. This will draw in the attention of students, as we all know that “all work and no play will make Jack a dull boy”. We will need to explain everything that the college does, and most importantly displaying feedback from the students and possibly even teachers that work at South Thames. As I group I want to make our promotional video as inspiring and exciting as possible that way we will be able to gain the attention of new students and more importantly show how unique we are as a college.

With the filming aspect of this promotional video project, I had plans of filming interviews with powerful and short questions which require one word answers and the reason for this is simply that when we gather up several interviews and have some of the students first reactions and answers to the questions it will bring out the liveliness of the college. I also aim to set up a small act of about 60 seconds if not less, of a student coming on his first day and how welcome the school make him feel, which eventually eases his anxiousness. My reasons for this is for teenagers to feel themselves, feel important and feel free as well as secure. I will start from the student leaving his home on his/her first day in college and it will contain mostly slow motion effects and a fast heartbeat sound and the reason for this is to go down to the students level and let them know that we understand, then they get to the college and people are welcoming them every moment in time, to make the student feel as if this is their second home.

My target audience is the students who have finished secondary school and are now moving onto college because we need to create a video where they are inspired and most importantly they like what they see, because nowadays visuals are just as important if not more than  what they hear.

Unit 63 Task 1 A-D

Unit 63 Task 1

Theory of Sound

Although, Sound is a vibration in an elastic medium such as air, water, building materials and earth it’s also a waveform. Sound is also vibrated bodies in the form of waves of compression and rarefactions in the air. The next in line alongside sound is wavelength, which is simply defined as the distance of a sound wave traveling during one cycle of vibration. The speed of sound is around 767 miles per hour, which is fast however; it’s not as fast as the speed of light. Although, music can be hard to define at times it is best said as the arrangement of sounds (compilation). Sound is commonly measured in pressure levels or DB (Decibel). On the other hand, there are several types of sound formats from WAV, AIFF, MP3, etc. Some sound formats are larger in byte size than others. However, WAV music files are compatible with Final Cut Pro, other formats like MP3’s aren’t familiar with the editing programs.

Wavelength – Wavelength with reference to sound is the distance between corresponding points of two waves that are consecutive. In other words, wavelength is measured from crest to crest or from trough to trough.

Amplitude – with relevance to sound amplitude is the extent to which air particles are displaced and that’s amplitude of sound. It’s easily defined as the loudness of the sound.

Frequency – in sound, frequency is the measurement of the number of times that a repeated event occurs per unit of time, in this occasion it’s the amount of cycles of repetitive waveform per second.

Basics of Sound Recording

In order to start sound recording/audio recording you’ll need a microphone, speaker and the recording device. A microphone is an input device which sends data to the device (computer) which in this case will be the sound spoken into the recording program (software). There are two types of microphones and these are: Transducer and Sensor. Musical artists commonly use microphones in the production of making songs. However, microphones also known as mikes are used in television, radio, telephones, hearing aids, etc. Audio channels are also important when it comes to sound recording, as there are two sound systems, which are Mono (phonic) and Stereo (phonic), the difference between the two is that monophonic relates to the reproduction of sound with a single channel. On the other hand, stereophonic relates to reproduction of sound using two audio channels.

Analogue/Digital Sound

Analogue: This refers to recording audio in a format of continues vibrations that are analogous in other words comparable to the original sound waves. Before audio recording became digitally advanced, sounds were created into vinyl records or written to tape.

Digital: This refers to the reproduction and transmission of sound stored in digital format. This may include CDs as well as all other sound files, which may be stored on a PC. Common formats are music

Comparison between Analogue & Digital

Analogue and Digital sound have loads of qualities that make it an advantage or disadvantage, once analogue sound is recorded the audio is stored, it also gives a natural sound, it can also be edited with simple slices on the other hand, there are disadvantages like expensiveness, difficulty to synchronize, software compatibility problems, etc. Digital sound has better sound for cheaper equipment, along with potential for very low distortion. However, there are also disadvantages such as; computers crashing, latency, software compatibility problems, etc.

Unit 63 Task 2

1a)

South Thames Promotional Video

In this unit we will be creating a promotional video in order to reach other children, with aims of advertising the colleges capabilities to attract parents and students. To reach the client needs we’ll need to create several ideas and put them together to come up with something unique. However, we need to research about what the school does, for example; sport activities, excursion programs, etc. This will draw in the attention of students, as we all know that “all work and no play will make Jack a dull boy”. We will need to explain everything that the college does, and most importantly displaying feedback from the students and possibly even teachers that work at South Thames. As I group I want to make our promotional video as inspiring and exciting as possible that way we will be able to gain the attention of new students and more importantly show how unique we are as a college.

With the filming aspect of this promotional video project, I had plans of filming interviews with powerful and short questions which require one word answers and the reason for this is simply that when we gather up several interviews and have some of the students first reactions and answers to the questions it will bring out the liveliness of the college. I also aim to set up a small act of about 60 seconds if not less, of a student coming on his first day and how welcome the school make him feel, which eventually eases his anxiousness. My reasons for this is for teenagers to feel themselves, feel important and feel free as well as secure. I will start from the student leaving his home on his/her first day in college and it will contain mostly slow motion effects and a fast heartbeat sound and the reason for this is to go down to the students level and let them know that we understand, then they get to the college and people are welcoming them every moment in time, to make the student feel as if this is their second home.

My target audience is the students who have finished secondary school and are now moving onto college because we need to create a video where they are inspired and most importantly they like what they see, because nowadays visuals are just as important if not more than the what they hear.

1b) 
Planning a promotional video for South Thames 
I have been able to produce interview questions for the promotional video we're making, these are:

• If you had one word to explain this college, what would it be?
• What do you think makes this college unique?
• What are your views on the activities of the college?
• What made you chose this college?
•  What do you think of the teaching here at South Thames College?
• What would you make you consider recommending this college to others?

Copyright Issues
Copyright is a type of legal protection which is put on to several kinds of works created by man, such as songs, lyrics, computer software, books, films, TV shows and many more. In order for specific work to be protected by copyright it has to be: Original in other terms not copied, it must have a minimum height of creativity, and there are a few others. If people use copyrighted work without any consent they could face different kinds of consequences however, the main ones are: loss of freedom, loss of property as well as fines and many more.

Task 1a

Application	Example – include link or visual example to illustrate	Analysis – how has is been used? How effective is it for audiences (benefits)?
Film Trailer	https://www.youtube.com/watch?v=K0LLaybEuzA	They show you how dangerous it will be if nothing was illegal. It puts their audience under pressure, as you don’t know what will happen next. However, people are interested in thrillers along the lines of this film.
Short Film	https://www.youtube.com/watch?v=ol7-QB_VbqI	This short film is based around zombies and about being the last man standing. They’ve colour graded the film to look dark and scary. This makes the audience weary and on edge, because of the camera movements.
User generated content	https://www.youtube.com/watch?v=2YQY-38ich4	EmanBlogs, who is an online Blogger/comedian chose to prank his dad on a specific occasion about a false pregnancy. This is funny to the audience because of the Dads reactions.
Viral marketing	https://www.youtube.com/watch?v=3WmMhircZOc	The video is a short documentary based on the London Riots, which stemmed from the death of Mark Duggan where a police officer shot him in the car as it was suspected that he had a gun. This video just shows the audience the disaster that London was involved in.
Digital advertising	https://www.youtube.com/watch?v=z7SeN-mcBrI	This is an advertisement on the internet of a modeling agency named The Morning After, made for audiences in the media, for connections.
Virtual reality	https://www.youtube.com/watch?v=mCufArSg-SQ	This trailer was made 8 years ago, however, this was a game console that is known world wide “Nintendo Wii”. This is for the audience which is involved with gaming and fun
Games	https://www.youtube.com/watch?v=sFu5qXMuaJU	Call of duty, which is a famous, war-games most known for its unique storyline has now advanced. This is made for gamers who are interested in war and shooting games.
W-learning	https://www.youtube.com/watch?v=LEs9J2IQIZY	This is also known as electronic learning which is learning related to electronic so whether you’re learning from the computer on a interactive website to learning on your phone.
Email attachments	https://www.youtube.com/watch?v=yjq9PfQzjDQ	Vue (Cinema) is a company that sells movie tickets. They do several numbers of deals through email. They aim it at parents as they used credit cards.
DVDs	https://www.youtube.com/watch?v=CNMYw4ZWVGQ	Lilo and Stitch, the cartoon made over a decade ago had a good DVD menu and this was simply because of the backing sound whilst you’re waiting to select what you want on the menu.
Keynote presentations
Mobile devices	https://www.youtube.com/watch?v=nXIdQ4uHd7s	Whatsapp is a well-known application on most mobile phones in this date and age that is based on free messaging around the world. This is applicable to all audiences.

Technology	Example – include link or visual example to illustrate	Analysis – how has is been used? How effective is it for audiences (benefits)?
Digital video capture	https://www.youtube.com/watch?v=Q03X8snnJNc	The name of this DSLR is Canon 7d Mark II, it’s a fairly good quality handheld camera however; it can be used on various stabilizers. It’s for people interested in filming/photography/tourists.
Compression	https://www.youtube.com/watch?v=NjEvUX9yj1I	Videos need to be compressed before they are put onto the internet whether it’s for streaming, blogging, etc. It’s a way of scaling down a video to a format that the internet can handle. It looks better when scaled down to a smaller size.
Digital video formats	https://www.youtube.com/watch?v=_nPsBwMivCk	There are different video formats that are used after the compressing/exporting such as; mov, avi, mp4, flv, etc. It’s simply the difference between what devices can read the files.
Streaming methods	https://www.youtube.com/watch?v=-r6nLgW5Gg0	Netflix amongst others is a well-known streaming website/application that is used to watch movies after paying a small fee per month/year. They are able to provide for all audiences as they have movies for children to adults.
Data transfer rate	https://www.youtube.com/watch?v=Hlxqk0iHp5w	Depending on different internet bandwidths that will judge how fast the data transfer rate will be which will mean how long it will take to upload a video online.
File size	https://www.youtube.com/watch?v=byOLYCMkw5A	File size also has a large role in how long it will take to send or upload the file. 1028MB is 1GB and some videos can be one gigabyte and that is around 1000 songs.
Aspect ratio	https://www.youtube.com/watch?v=8R-MWZvfXbU	The aspect ratio of an image describes the proportional relationship between its width and its height.
Media players	https://www.youtube.com/watch?v=Phbbuo0_JD4	Media players are used in order to play file formats that are based around music/videos from mp3 to mp4.
Digital rights management systems	https://www.youtube.com/watch?v=9Hb2oMlRI0I	ITunes Terms and condition, is a simple example of digital rights management. As there are certain things that are not allowed.