C- Case Study 2

Imagine Publishing is a publishing company which is based in the United Kingdom but, publish their magazines and books with aims of them reaching the entire world. It appears that they publish several different types of magazines of different genres which vary from video games, computing and creativity to lifestyle magazines. The company itself was founded in 2005 which is around 9 years ago. The founders all put money into the company themselves this made it a privately funded company however, it is known that the founders were previously all directors of another publishing company by the name of Paragon Publishing which is known for its published gaming and entertainment books and magazines.

The magazines both print and digital which are known and published by Imagine Publishing are: Play, SciFiNow, All About Space & many more.

The company are very creative and they try not to limit themselves to just magazines therefore, they've created books, back issues and DVDs in order to reach their customers. They want to maintain a good relationship with their readers by giving the readers information that they interested in and always want to read about. Imagine Publishing are a worldwide multimedia content producer which specialises in Technology, Photography, Knowledge and Video Games. There total sales revenue has added up to just under 20 million pounds.

They have 20 Printed magazines and 350 Bookazines, which is a slang word for a book mixed with a magazine. They only have a small number of 150 employees, as they don't need many workers as they are now digitally advanced and workers are not needed as such. They have also won a few awards since they started and these are: The Media Pioneer Award, Games Media Award and many more since 2005. The company itself which creates magazines, bookazines and digital products are primarily aimed at the same people who always read their products which are 24-35 year old males which are clearly able to read without problems. Affluent readers want technology magazines with high standard to deliver a high level of quality as well as intelligence. Therefore, all Imagine Publishing do is aim at delivering the most key information to their readers. As this company only really aims it at males who are between the ages of 24-35, it's harder to grab anyone's attention other than the people who the magazines are being directed at therefore, normally you wouldn't expect sales to be so high but, because Imagine Publishing have great experience and they know exactly when to publish specific magazines and the unique steps which are needed to be taken in order to ensure sale success this makes it no problem for them as a company to succeed. As a whole, i see the company as a success and this is simply because they have been able to easily differentiate themselves from other magazines which may be similar topics but, whole different entire content. This is unique and this is what will take them to the heights that they wrote down when starting up this business.